Creative directing...

Turning ideas into stories that resonate is at the core of what I do. Whether collaborating with brands, networks, or agencies, the process involves distilling concepts, shaping them into clear narratives, pitching, selling, and working alongside creative teams to bring each idea to life.

Visuals, music, words, and people all come together to tell stories that connect.Equally comfortable as a hands-on creator—writing, directing, and producing—or as a leader guiding teams, with a strong emphasis on video.

The skill set also extends across web development, social media, digital media, and animation.When a story needs telling, the goal is always the same: make it meaningful, make it memorable, and make it happen.

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...many types of content...

Adapting to a wide range of content has become second nature.

From comedy shorts and unscripted shark chases to food close-ups, behind-the-scenes moments with sports teams, and roller coasters at theme parks—each project brings its own rhythm and style.

Work has spanned everything from hotels and cruise lines to countless other themes, with a seamless ability to shift between formats, tones, and audiences.

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...on multiple platforms...

Being platform-agnostic means recognizing that every screen—big or small—offers a unique opportunity to connect with the right audience.

Projects have been delivered across a wide range of digital platforms, including Instagram, Snapchat, TikTok, and Facebook Live, as well as on television and even in live sporting arenas.

Creative direction has extended to web series for streaming apps and YouTube, alongside experience in feature-length documentaries, reality and lifestyle TV series, and specials for major cable networks.

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...for great clients.

Work has spanned a diverse range of brands, including Marriott, Sheraton, Disney Cruise Line, SeaWorld, Edmunds.com, Herschend Family Entertainment (Dollywood), Mayweather Boxing and Fitness, the Sturniolo Triplets, and the U.S. Department of Defense.

Experience also extends to major television networks such as Magnolia, MTV, HGTV, Reelz, National Geographic, Animal Planet, Bravo, E!, and Food Network.

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